Barbara and her sister, Nancy, formed Property Sisters in order to bridge the Midtown Direct towns they’ve been individually serving for many years. Combining 15+ years as Maplewood/Montclair residents and realtors with backgrounds in the arts and interior design, and as former NYC residents, the sisters understand the Buyers’ journey because they’ve been in their shoes.
“We totally get the mindset of city centric people seeking the best of both worlds – diversity, culture, and a way of life that an urban setting embodies, with space, and a backyard!” remarks Barbara. They take a holistic approach to real estate. By understanding what speaks to a Buyer, they intuitively know how to convey that idea when marketing and staging a home. Their eye for detail is uncompromising. “We’re not just selling houses; we’re selling a lifestyle. Every property is unique and the market conditions surrounding it are equally important.
We customize and strategize each marketing plan when positioning a home for sale,” says Nancy. The sisters coined the term “Urbia – NYC with a Backyard,” to sum up their perspective. For them, the towns of Montclair, Glen Ridge, Maplewood and South Orange, resonate strongly with this description. Barbara and Nancy bring a proven excellence in sales track record, sharp instincts on what sells, a strong design esthetic and their inherited direct approach. As a result, their brand is about delivering an elevated real estate experience to their clients, ensuring that they receive the highest level of service, knowledge and energy thereby realizing their goals and dreams.